About Daine | On Your Terms Coaching

My Story

I built a business the hard way. Now I help you build yours smarter.

I spent 20 years running a trade business in the air conditioning industry. I built a team, managed cashflow, navigated slow years and growth years, dealt with difficult clients, made bad hires, recovered from bad decisions, and figured out, slowly, the hard way, what actually works.

For most of those years, I was good at the trade. I wasn't always good at the business. There's a difference, and nobody teaches you that when you start.

I transitioned into business development at Nurture and Bloom Support Services, working in the NDIS sector, a completely different industry, same human problems. Cashflow is cashflow. Team challenges are team challenges. Ego getting in the way looks the same in every industry.

I started On Your Terms Coaching because I kept meeting business owners at year two or three, capable, hardworking people, navigating problems I'd already solved. The frameworks exist. The experience is transferable. And I'd rather help someone get there faster than watch them take the long road I took.

The Journey

20+ years building, learning, and failing forward

Started in trade

Began in the air conditioning industry, learning the tools, the trade, and the industry from the ground up.

Launched my own business

Took the leap and started my own operation. Made every mistake available, pricing, hiring, systems, cashflow. Learned more in year one than in the previous decade.

Built and scaled the business

Grew the team, built systems, navigated the hard years, and eventually built something that ran without me in every decision. Took longer than it should have.

Business Development, NDIS sector

Moved into business development at Nurture and Bloom Support Services. New industry, same fundamentals. Confirmed that the core problems of business ownership are universal.

Founded On Your Terms Coaching

Built to help business owners in the first 0 to 5 years get where they're going faster, with less of the unnecessary hard yards I took.

How I Work

What you can expect

Directness

I'll tell you what I actually think, not what you want to hear. You're paying for honest perspective, not validation. That's where the value is.

Real Experience

Everything I share is grounded in building and running a real business. Not theory, not case studies from other people's companies, experience I've lived.

Practical Focus

Every session ends with something specific to do. Clarity without action is just conversation. I'm interested in what changes, not what sounds good.

Accountability

I'll hold you to what you commit to. Not harshly, but genuinely. That's what makes the difference between coaching and a good chat.

The Whole Person

Business success is built on personal foundations. I don't just look at strategy, I look at mindset, habits, relationships, and energy. They all affect the result.

Your Terms

There's no single right way to build a business. We work toward the business and life that's genuinely right for you, not a generic template.

Why Coaching

You can't read the label from inside the jar.

Every business owner hits a point where working harder stops being the answer. The problem isn't effort, it's perspective. You're too close to the business to see it clearly.

A good coach doesn't tell you what to do. They ask the questions you haven't asked yourself. They reflect back what they're seeing from outside. They hold you accountable to what you've said you want, when the day-to-day is making it easy to let it slide.

The business owners who invest in coaching don't do it because they're failing. They do it because they're serious about building something that works, and they're not willing to take the slow road when a faster one exists.

That's what this is for.

The person behind the coaching